About us

Technology that works for you.

We help small businesses use AI and automation to save time, serve customers better, and grow — without making things more complicated.

Small café owner using a tablet while working behind the counter.

People walking among independent shops and cafés on a neighborhood business street.

Our story

Why Willow & Wired

After years of building and leading technology products at companies like Alaska Airlines and Williams-Sonoma, I saw a gap.

Large companies have teams to figure out what technology to use. Most small businesses don’t — even though the right tools can make a huge difference.

Willow & Wired was created to change that. We bring real product experience and a practical, human approach to help local businesses use today’s technology in ways that actually work.

Our principles

Business first.

Technology second. Results always.

Solve real problems

We focus on what actually helps your business.

Use what you have

We work with your existing tools and systems whenever possible.

Build what adds value

We recommend and build solutions that make a clear difference.

Measure results

We track what’s working and adjust as your business grows.

Our approach

Small by design.

Willow & Wired stays intentionally lean so we can move quickly, be flexible, and focus on what matters most — your results.

We combine product thinking, modern AI and automation, and trusted specialists when needed to solve real business problems.

That means the right expertise for each project, without the overhead, and a more personal, hands-on experience for you.

Let’s work together

Ready to explore what’s possible?

A free 30-minute conversation is a great place to start.

Want to talk about something you’re working on? Get in touch →